The 2016 Detroit Auto Show is only a few days away, and we couldn’t be more excited. We know some of the vehicles that should be there, but what’s even more thrilling is the thought of what might show up. Here’s what we’re hoping to see. The Jeep Grand Wagoneer That’s right. For anyone who […]
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It’s Time to Get (a) Fit with the Honda Fit Challenge
The automotive industry has a well-established reputation for innovative marketing campaigns. Like a group of adolescent boys trying to impress the lead cheerleader, brands compete to engage consumers for the dual purpose of entertaining and informing. Some of these marketing efforts gain traction among their targeted audiences – others are not quite so fortunate. Honda […]