One of the most commendable – and sometimes destructive – qualities of human beings is ambition. We all have a natural inclination toward a subject or idea or industry; it compels us to employ imagination, work harder, and take risks so that we may reach current goals and set new ones. Andy Green has a […]
Archive | June, 2014
A Feast of Good News for the Honda Brand
In our weekly tasks of finding relevant information for the Honda brand, we can encounter a dearth or inundation of articles and press releases – the proverbial “feast or famine.” This week offered a smorgasbord of updates from different sources praising the work of Honda’s engineers. The assemblage of these articles creates a more comprehensive […]
Don’t Miss Honda Stage’s 2014 Civic Tour
Music is an integral part of most people’s lives. Some of us sing in the shower for its great acoustics – to make us sound better – to help start our day in a vibrant manner. Others muster the fortitude that allows them to step onto a stage for karaoke. We all listen to music […]
Raleigh Traffic Isn’t So Bad, After All
The Triangle is a growing metropolitan area as scores of young professionals move here from all across the nation. Technology and marketing companies, like Citrix and Redhat, are changing the composition of the local industries. Raleigh, and the surrounding areas, as a result, have been placed on Forbes’ list of the fastest growing cities for […]
It’s Time to Get (a) Fit with the Honda Fit Challenge
The automotive industry has a well-established reputation for innovative marketing campaigns. Like a group of adolescent boys trying to impress the lead cheerleader, brands compete to engage consumers for the dual purpose of entertaining and informing. Some of these marketing efforts gain traction among their targeted audiences – others are not quite so fortunate. Honda […]